VLOG - New Year's Resolutions

December 28, 2012 Tanya Lord

Welcome to One North’s VLOG! In this series, we’ll connect you with the ideas, trends and issues our strategists, technologists and creatives are discussing each week.

In this week’s Vlog, Kalev Peekna and Nate Denton share some resolutions for 2013. Check out their 10 suggestions for improving your site in the New Year (and stay for the bloopers).

VLOG – New Year’s Resolutions from One North Interactive on Vimeo.

Don’t have time to watch the video? Here’s a quick recap:

  1. Stop Looking at Legal
    If you’re looking for inspiration for your bold and innovative new site, legal isn’t always the best to begin your search. Instead, start by analyzing the sites of your tech-savvy clients. It’s a great way to see what your target audience will expect from your website.
  2. Stop Confusing Your Peers with Your Competitors
    Typically law firms think the guys across the street, or firms that are the same size, in the same cities, who hire the same clients, are the biggest competitors. However, your competitor set is much broader than that. To be successful at competitive positioning, you have to look at the broader view.
  3. Keep a Healthy, Balanced Brand
    Don’t be too strict with your brand – everything doesn’t have to look exactly the same. Brands should be able to breathe. At the same time, you don’t want to be too loose with it either. Find the healthy balance.
  4. Avoid Dead Ends
    Always give your visitors additional options to explore. Every page should let them know what to do next and keep them engaged with your content.
  5. Mo’ Browsers, Mo’ Problems
    It’s OK to develop and test for multiple browsers, but be sure you’re using the newest versions. This will allow you to take advantage of the latest technological advancements for your site.
  6. Make Long Stories Short
    Long articles look, feel and act like work. Make your content easily digestible by breaking things up into lists, bullets or by using subheads.
  7. No Prom Pictures Please
    No more vintage 80s headshots! Take real pictures in real world settings.
  8. Keep Search Simple
    Advanced search is a pain. Multiple fields, drop down menus and buttons make searching for attorneys or content exhausting. Keep search simple.
  9. Touching is Appropriate
    Keep mobile devices, including smartphones and tablets, in mind when designing your website’s aesthetics and content. Make your content lean and your design touch-friendly.
  10. It’s Time to Say Goodbye to the Print Button
    Although it’s been a standard feature for years, it’s no longer in sync with the way people consume information on the web. Consider replacing the print button with social sharing features or binder features.

To view our other VLOGs, visit http://vimeo.com/channels/vlog.


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Tanya Lord Head of Marketing Communications

As Head of Marketing Communications for One North, Tanya connects professional services organizations with the most innovative digital strategies, industry trends and thought leaders.  Responsible for leading One North’s marketing communications, she ensures the successful delivery of One North’s message by reinforcing the agency’s deep industry knowledge and vertical expertise. She can also keep you current on the latest celebrity gossip.

  • If I were a vegetable: I'd definitely be Zucchini – but only if it were fried.
  • Superpower I wish I had: I've always wanted to be a mind reader. I'm naturally curious ... and an eavesdropper!

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