A few years ago, Goodwin Procter LLP launched Founders Workbench. Fully committed to supporting start-ups and emerging companies, the site sought to provide founders with free access to useful resources and tools to enable capital-efficient company formation.
Fast forward a few years. With a loyal following of top entrepreneurs, Goodwin Procter decides to continue to innovate in order to meet the changing needs of its target audience and take advantage of the latest technology.
Drawing inspiration from the creative visionaries the site was built to help, Goodwin Procter teamed up with One North Interactive to create an extra-ordinary digital experience for their users that appeals to the site’s innovative audience of risk-takers.
Knowing how important free resources are for entrepreneurs, Goodwin Procter and One North sought to build upon the firm’s already strong set of business launch tools included in the Founders Toolbox. These included:
A new web app allowing founders to estimate the effect of taking on investors, including proposals offered by venture capitalists, and to determine the payout in a business sale if they’ve given ownership shares to employees.
Another web app, the Deal Dictionary allows entrepreneurs to quickly look up easy-to-understand definitions of legal and other terms to better understand unfamiliar jargon used in conversations with counsel and investors.
With this tool, business owners can produce legal documents, such as a Certificate of Incorporation, to form their business as a Delaware corporation, the most commonly utilized entity for start-ups, particularly ones trying to raise venture capital financing. The enhanced Document Driver also now includes LLC documents.
Other notable features of the site include:
Accessing resources in the Founders Toolbox is simplified, as the tools remain available at the top of the page, regardless of how far the user has scrolled.
Business owners can learn where they can connect with Goodwin Procter and other external sources in person, including upcoming startup-related seminars and conferences.
Frequent posts, written by Goodwin Procter attorneys and guest authors, offer helpful advice and information on investment, emerging technologies, patent processes and many other topics relevant to a founder.
Featured Case Studies
The new Founders Workbench also features case studies detailing how fellow entrepreneurs have effectively interacted with legal professionals. New business owners looking for a little encouragement can access detailed accounts of how other entrepreneurs launched successful companies.
Goodwin Procter knows that entrepreneurs aren’t afraid to try new things on their path to discovering the next best things. In order to provide its audience with the technological sophistication they’d expect of their own work, the firm decided to demonstrate its progressive thinking by becoming one of the first law firms to take advantage of responsive design capabilities in addition to offering web apps.
No more squinting. With a newly optimized experience to fit every user’s needs, mobile and tablet visitors find adjusted visual elements and swipe gestures incorporated in the responsive design of the website.
To ensure the site had a dynamic and distinct brand identity, One North created a new logo for Founders Workbench and redesigned the site using a completely different color palette than the firm’s corporate site. The Founders Workbench Twitter Profile was updated with the new design to provide a cohesive look and feel across the tool’s digital properties.
The navigation was also enhanced to better reflect a founder’s journey, with each section of the site representing a new step in the process of building a successful business – from Forming, Financing and Operating to Hiring, Growing and Protecting.
Nate is One North’s Managing Director of Creative Services, responsible for delivering strategic interactive experiences to clients. Something you may not know about Nate: he performed stand-up comedy with the same group as comedy rockstar and SNL cast member, Fred Armisen.
Eric Frus is a Managing Architect at One North, leading a team of developers and working on the architecture of web applications and custom data integration solutions. He prides himself in having the cleanest desk in the office (a prize he awarded to himself).
Rene is a Senior Front-End Developer at One North, ensuring client satisfaction through visually appealing web pages and digital design. An avid tomato-lover, Rene enjoys taking care of his tomato plant when he isn’t coding away amongst his fellow FEDs.
Kalev Peekna is the Chief Strategist at One North, leading the Digital Strategy team. He brings a cross-platform, user-focused approach to innovations in brand development, design, data analysis and technology, and helps clients apply those innovations to their strategic aims.