SHOOK, HARDY & BACON

Website Redesign Unifies International Firm, Creates User-Driven Experience

More than 125 years of delivering creative and practical legal solutions has earned Shook, Hardy & Bacon top-tier recognition, largely in the areas of product liability defense and class action litigation. This historic focus expanded significantly into a number of other litigation-based practices and new industries in the last decade, and Shook needed to shift client and market perceptions, starting with a new brand identity and website redesign.

Shook turned to One North for a solution that would serve as an invaluable business development tool and aid in showcasing the firm’s experience, knowledge and resources. With nearly 500 attorneys in multiple offices and countries, the new website also needed to address the strategic goals of a global law firm while taking into account specific marketing and business development strategies.

Launch Site

Shook’s

New Reality

One North was charged with designing a site that would incite conversation, demonstrate expertise and emphasize emerging growth areas while incorporating Shook’s newly established logo, color palette, typography and brand statement.

Taking an industry-focused approach became a central component of the redesign strategy to help showcase the firm’s depth of experience and range of services to current and prospective clients, ultimately helping Shook cross-sell capabilities.

Encouraging site visitors to think within the context of industry (rather than practice) is executed in a variety of ways throughout the site. The Results section prominently displays industry filters and prompts users to explore Shook’s experience within a given client industry. Similarly, industries are given priority in the Services section, allowing users to quickly understand the relationship between a specific sector and Shook’s capabilities by way of “isotope” animations.

“Working with One North on the redesign process enabled our team to articulate the objectives, goals and overarching strategy behind our new website and brand. The firm is now unified under a clear and concise brand voice, and everyone understands and embraces what we’re working toward.”

Alison Talbott, Digital Content Supervisor, Shook, Hardy & Bacon

Extending a New Brand Across Digital


Shook’s new logo, color palette, typography and brand statement were strongly leveraged in the website design, woven in with seamless page transitions and smooth microinteractions. A clean and consistent look offers a contemporary quality while highlighting the firm’s vast experience.

“We needed to strike a balance in conveying the firm’s forward-thinking approach without abandoning our rich history and experience. This website enables us to capture the past, present and future while showcasing a consistent brand identity.”

Alx Beshkova-Bordages, Senior Graphic Design Specialist, Shook, Hardy & Bacon

Content Strategy Emphasizes Results

The website was designed to inherently focus on content and tell a complete story. With an existing database that housed in-depth details on a vast number of cases from the firm’s past, Shook was armed with decades of valuable content, which became a pillar for the site’s content strategy.

The user experience design brings the case studies and results to the forefront, again emphasizing Shook’s industry focus and allowing prospective clients to quickly and seamlessly navigate to the information they’re seeking. Multiple calls to action help eliminate dead ends, and microinteractions pull users into peripheral pieces of content.

Noteworthy Features

  • Built on Sitecore Content Management System
  • Highlights the best in mobile-optimized responsive design
  • Professional bios take a marketing-first approach and offer featured professionals on the listings page
  • User interface design gives control to the user
  • Homepage automatically refreshes to showcase new content
  • Single-column design eliminates side tabs, and an auto scrolling feature improves user experience
  • Readable website design showcases valuable content and keeps the user engaged

Meet the Team

Michael Blaha
Architect

Michael Blaha

Michael Blaha is an Architect at One North, bringing his skills in both front and back-end development to craft extraordinary digital experiences for our clients. In his free time, he enjoys making video games and has designed, coded and released two games on the Windows Phone platform.

  • Favorite movie: Big Trouble in Little China
  • Favorite Chicago spot: Soldier Field

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Bill Nelson
Managing Director, Account Management

Bill Nelson

As the Managing Director of Account Management, Bill ensures One Northerners go above and beyond for their clients to successfully deliver projects and results. With more than 15 years of client service experience, Bill has an adept and deep understanding of client needs and goals. Fun fact: he once spent a summer in college fishing on an Alaskan fishing boat.

  • Most unusual job: I spent a summer working on a fishing boat in Alaska.
  • Favorite vending machine snack: Famous Amos cookies.

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Jessica DeJong
Associate Creative Director

Jessica DeJong

Jessica is One North’s Associate Creative Director, collaborating with clients to deliver interactive solutions, including creative strategy, website design concepts and brand development. In addition to bringing an artsy edge to everything she makes at One North, she also specializes in procuring the best cat GIFs to spread around the office.

  • If I were a vegetable: I would be a bhut jolokia (ghost pepper) because it’s the closest vegetable I could find to HOT SAUCE.
  • Favorite color: Maize. 2nd favorite color: Blue.

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Ethel Crosby
Director of Technology Operations & Offerings

Ethel Crosby

As Director of Technology Operations and Offerings at One North Interactive, Ethel is responsible for the management and execution of leading digital technology solutions and software product management for B2B relationship-based businesses. Never one to shy away from a challenge, Ethel once zip-lined, upside down, in a rain forest in Costa Rica.

  • Favorite movie quote: "With great power comes great responsibility." - Spiderman
  • Favorite vending machine snack: Reeses Pieces

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Vinu Krishnaswamy
Architect

Vinu Krishnaswamy

Vinu is an Architect at One North, responsible for overseeing multiple development projects and architecting and implementing full life cycle digital strategies. Fun fact: he can speak three languages fluently and two more in a way that irritates native speakers.

  • Favorite season: Summer – love the beach.
  • Super power: Ability to breathe underwater

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Rene Hernandez
Senior Front-End Developer

Rene Hernandez

Rene is a Senior Front-End Developer at One North, ensuring client satisfaction through visually appealing web pages and digital design. An avid tomato-lover, Rene enjoys taking care of his tomato plant when he isn’t coding away amongst his fellow FEDs.

  • Favorite movie quote: "Get to the choppa!" - Arnold Schwarzenegger, Predator
  • Favorite breakfast food: Vegetable skillet with eggs over-easy (the hashbrowns can make or break this dish).

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Joy Ramsey
Senior Account Manager

Joy Ramsey

Joy is a Senior Account Manager at One North, working as a client ambassador to achieve all interactive, strategic, communication and design goals while keeping her clients fresh and relevant in the progressive interactive space. She also is said to have the best accessories at One North – hands down.

  • Favorite movie quote: “We’re all pretty bizarre. Some of us are just better at hiding it, that’s all.” – Breakfast Club
  • Last thing you geeked-out about: My Jimmy Choo gold metallic strappy sandals – so pretty!!!

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Dom Vespo
Senior Systems Engineer

Dom Vespo

As a Senior Systems Engineer, Dom is responsible for the configuration, maintenance and 24/7 support of our clients’ digital experiences. He has extensive experience deploying and supporting custom web applications in a production environment. He is also a die-hard White Sox fan (what else do you need to know to love him?).

  • Favorite breakfast food: Bacon. That is the only acceptable answer.
  • What you wanted to be when you were little: A professional baseball player

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Cammie Rasmuss
Senior Account Manager

Cammie Rasmuss

As a Senior Account Manager, Cammie coordinates and strategizes with our clients and members of her account team to achieve their unique business objectives. By advocating for the proper resources, she is able to deliver a top-notch client experience from start to finish.

  • What vegetable you would be and why: Avocado, because they make everything better.
  • Fun fact: One of my favorite experiences was floating 80 miles down the Smith River in Montana – we were away from all civilization for 4 days.

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