Strategy

Paving the road. Improving the standard. Simplifying the complex through UX and UI.

About Us

Our strategists work with clients to understand their unique business goals, as well as their clients' objectives and information consumption habits. This information is used to inform a thoughtful, holistic digital strategy that enables clients to create extra-ordinary client experiences that help build relationships and achieve marketing objectives. Using best practices and a strong understanding of new technology, our strategists will help guide decisions and create a thoughtful user experience design for all of your digital touch points.

Our approach is customized for each client, but can include user and competitive research, digital relationship strategy, content and channel strategy, user experience design and information architecture and data analysis.

Meet The Team

Pete Amundson
Technical Strategist

Pete Amundson

As a Technical Strategist with One North's Digital Strategy team, Pete serves as a key technology consultant for clients. He partners with clients in both Marketing and IT to assess, advise and plan technology selection, integrations and ecosystems. His close attention to the ever-changing technology landscape helps him stay on top of the latest trends and approaches that affect professional services organizations.

  • Favorite color:  #cd1922 
  • What you wanted to be when you were little: An astronaut

Close

Mitch Diehl
UX Strategist

Mitch Diehl

As a UX Strategist at One North, Mitch understands the essence of a complex, relationship-based business and how to convey that essence through a delightful and engaging user experience. He graduated from Indiana University with a dual major in Operations and Technology Management, focusing on technologies that drive industry and how businesses are utilizing them.

  • Most unusual job: I worked at a fine chocolates store and had to wear an apron and beret at all times.
  • Favorite hobby: I love console and PC gaming. I always love taking in the unique user interfaces that each new game brings to the table.

Close

Jessica DuVerneay
Manager, UX Strategy

Jessica DuVerneay

As UX Strategy Manager, Jessica leads her team through discovery, research, IA and UX processes for clients, supporting a number of Strategists along the way. With nearly 10 years of experience in UX and IA, Jessica empowers clients while mapping solutions in a quest for key insights.

  • Super power you wish you had: Levitation
  • Favorite breakfast food: Left-over green olive pizza, reheated in the oven

Close

Sarah Levine Meyer
Managing Director, Digital Strategy

Sarah Levine Meyer

As the Managing Director of Digital Strategy at One North, Sarah is responsible for the evolution of the Digital Strategy practice. Sarah is passionate about understanding her clients' unique business landscapes, objectives and challenges. She seeks to establish long-term goals, with connected measurement strategies, to steer optimization efforts and provide support for complex internal communications.

  • Favorite color: When I was a little kid and people asked me my favorite color, I’d say, “Rainbow.”
  • Last thing you geeked-out about: I like strategy and logic puzzles and games. A lot. I used to do LSAT questions for fun while my husband was studying for the Bar.

Close

Cathy Lynk
Senior Digital Strategist

Cathy Lynk

As a Senior Digital Strategist, Cathy partners with our clients to create and execute long-term digital strategy programs. Her background in User Experience design drives her to stay close to the needs and behaviors of target audiences through user research and testing. Cathy brings new ideas and data-driven insights to the strategic marketing programs she helps create and execute.

  • Favorite hobby: I love to run for fun. I try to run at least 3 miles in every city I visit.
  • Creative interests: I recently completed a full-stack design program where I had the opportunity to create functional prototypes for Chicago-based startups.

Close

Ben Magnuson
Data Strategist

Ben Magnuson

As a Data Strategist at One North, Ben supports clients by applying a strong data focus to marketing initiatives across channels and tools. Digital Marketing tools produce vast quantities of raw data, but often little direction on how to apply it to an effective digital strategy. Ben partners with our clients to streamline and optimize this process. He starts by gaining an understanding of each client’s unique goals and tactics, and guides them toward a strategic analytics program. He focuses on the creation of a meaningful feedback loop to help support and steer decision-making.

  • Favorite vending machine snack: Snickers
  • Most embarrassing moment: Accidentally walking into the same section of the revolving door with the restaurant hostess as she led us to the patio.

Close

Kalev Peekna
Managing Director, Chief Strategist

Kalev Peekna

Kalev Peekna is the Chief Strategist at One North, leading the Digital Strategy team. He brings a cross-platform, user-focused approach to innovations in brand development, design, data analysis and technology, and helps clients apply those innovations to their strategic aims.

  • If I were a vegetable: I would be broccoli. Because I have always wanted someone to call me “cruciferous.” 
  • Most unusual job: Cocktail bartender at a Cabaret

Close

John Reglin
UX Strategist

John Reglin

As a UX Strategist, John helps clients align their digital goals, analyze the current state of their digital presence and make recommendations on how they can strengthen their presence in alignment with those goals. John’s passion for analytics and problem-solving help him create compelling and effective digital experiences for his clients.

  • What did you want to be when you were little? Professional soccer player
  • Super power you wish you had: Time travel

Close

Explore More from Strategy