Brand & Experience Design

Building sticky brands. Creating thoughtful design. Delighting your most important users. We make digital experiences extraordinary.

By applying an in-depth analysis of markets, trends, insights and audiences, our brand experts and digital strategists work closely with your team to identify your firm's unique purpose, positioning and promise to create a brand essence that truly speaks to its identity.

Our team takes a microscope to your existing content and works with you to create a content strategy that strengthens your firm’s voice. From there, we’ll design a blueprint for the most effective delivery of that content to best reach your audiences.

By understanding the motivations and behaviors of your most important audiences, we craft digital experiences that make a lasting impact. Combining best practices, fresh trends and user-tested designs, we deliver concepts that perform and evolve over time.

Oftentimes, the most impactful digital experiences come from the smallest details. Our multi-disciplinary teams identify opportunities to delight and, through an application of visual and interaction design, build compelling, powerful and memorable experiences.

Meet the Team

  • Pat Beecher Front-End Developer

    As a Front-End Developer, Pat develops the user’s side of client websites, providing clients with the most up-to-date knowledge of best practices in web development and tech integration. Pat has programmed for six years in many different languages and brings with him a wide breadth of knowledge around computer science and web development standards.

    Fun fact: Pat’s in a ska cover band called Sell Out (A Tribute to Ska)!

    Funner fact: Pat is also a professional voice actor.

  • Jessica DeJong Creative Director

    Jessica is One North’s Creative Director, collaborating with clients to deliver interactive solutions, including creative strategy, website design concepts and brand development. In addition to bringing an artsy edge to everything she makes at One North, she also specializes in procuring the best cat GIFs to spread around the office.

    • If I were a vegetable: I would be a bhut jolokia (ghost pepper) because it’s the closest vegetable I could find to HOT SAUCE.
    • Favorite color: Maize. 2nd favorite color: Blue.
  • Britta Hernalsteen Creative Director

    As a Creative Director at One North, Britta is charged with visualizing client personas and creating meaningful, hardworking brand systems that function intelligently and beautifully. With 10 years of experience shaping identities for both global brands and regional companies, Britta helps clients understand what sets them apart from their competition and helps visualize who they are in the marketplace. 

    • Most unusual job: Movie theater projectionist 
    • Favorite Chicago spot: Summer picnics at Winnemac park 
  • Rene Hernandez Front-End Architect

    Rene is a Front-End Architect at One North, ensuring client satisfaction through visually appealing web pages and digital design. An avid tomato-lover, Rene enjoys taking care of his tomato plant when he isn’t coding away amongst his fellow FEDs.

    • Favorite movie quote: "Get to the choppa!" - Arnold Schwarzenegger, Predator
    • Favorite breakfast food: Vegetable skillet with eggs over-easy (the hashbrowns can make or break this dish).
  • Joseph Peart Creative Director

    As a Creative Director, Joseph helps lead his team and clients through the complex world of experience design. He instills thorough processes and understanding to the problems his team solves using sound design. Joseph’s relentless obsession for design and technology has helped him share his knowledge in meaningful ways across teams and projects.

    • Fun fact: I am a citizen of New Zealand, England and the United States.
    • Favorite movie quote: “Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.” - Ferris Bueller (the copywriter, actually)
  • Zach Schloss Manager, UX Strategy

    As Manager of UX Strategy, Zach helps clients maximize the effectiveness of their digital properties by ensuring they’re human-centered and tailored to their most important audiences. He considers it his personal responsibility to represent the voice of the user on every project, as they are often the only one not at the table during the design process.

    Favorite season: Summer – nothing makes me happier than spending time out in the sun!
    Most unusual job: A Hawaiian shaved ice operator, with 72 flavors and all the snow cones I could eat.

  • Ryan Schulz Managing Director, Experience Design

    As Managing Director of Brand and Experience Design, Ryan Schulz is responsible for making sure clients’ true character is represented in everything his team does: messaging, brand, user experience, visual design and front-end experiences. With more than 15 years in brand consulting, he helps clients break through the sea of sameness that plagues the world of professional services. 

    •  Favorite color: Greenish
    •  Favorite breakfast food: Breakfast tacos
  • Joe Torres Senior UX Strategist

    As a Senior UX Strategist, Joe is a problem-solver tasked with creating solutions to business challenges and objectives while keeping user goals and needs in sharp focus. Armed with both quantitative and qualitative insights, Joe brings to the table HCI fundamentals with an established background in digital media, marketing, & analytics. He helps clients by advocating for the user and balancing the realities of user goals and business goals. 

    Fun fact: Joe is an avid traveler and a sucker for vast expanses of land, unique landscapes, and nature.

    Favorite movie quote: “The idea is to remain in a state of constant departure, while always arriving.” – Waking Life

  • Jimmy Tsao Front-End Architect

    Jimmy is a Front-End Architect with advanced experience in both web development and technical consulting. He solves problems for our clients through appealing web pages and digital design.

    • Favorite season: Spring because everyone is happier once winter is over.
    • Favorite breakfast food: Ham, egg and cheese on a croissant.
  • Alexa Tuskey Senior Front-End Designer & Developer

    As a Senior Front-End Designer & Developer at One North, Alexa creates innovative and engaging digital designs for clients and One North marketing materials through creative insight and cross-department collaboration. Alexa brings an open-mind, an unbeatable attention to detail and fearless creativity to her role at One North. She enjoys being able to help her clients tell their story by interpreting their vision and bringing it to life within functional and creative designs.

    • Fun fact: I did my senior thesis on the evolution of hip hop music.
    • What did you want to be when you were little: The President of the United States
  • Katherine Wren Senior Designer

    As a Senior Designer at One North, Katherine uses her artistic and problem-solving skills to create visual concepts that engage and convert. With a strong background in web design and branding, Katherine is capable of creating useful designs for the client that function well on both the front and back end. 

    Favorite breakfast food: Breakfast tacos!

    Favorite Chicago spot: I will always recommend Parson’s Chicken and Fish.

  • Courtney Falconer Design Lead

    Courtney is a Design Lead on One North’s Experience Design team. Combining her background in digital, visual and conceptual design with her interest in UX Strategy and coding, Courtney is able to design digital brand experiences that seamlessly blend creativity and usability. When she’s not working, you can typically find her geeking out about new technology, audiobooks/podcasts, cats and unique packaging design.

    Fun Fact: My dad is from Canada, so I am both an American and Canadian citizen.

    Latest Hobby: I’ve recently started to learn brush lettering, so I can spend less time in front of my devices/screens.

  • Kevin Leahy Director, Content

    As Director of Content, Kevin helps brands communicate with authenticity, clarity and distinction. He brings an interdisciplinary perspective to content, having served previously as Strategy Director and Creative Director at other agencies. From naming and taglines to strategic narratives and long-form content, his work includes cross-platform engagements for some of the world’s most successful brands. 
    Favorite Chicago spot: The Museum of Science and Industry 
    Favorite breakfast food: Steak & Eggs 

  • Collin Koetz Associate Creative Director

    As an Associate Creative Director at One North, Collin helps to create unique and impactful brand identities for clients based on who they are and what they aspire to be. Using these branded systems, Collin applies his diverse experience in brand, interactive, and conceptual design, as well as his continued investigation into new design and production techniques, to help clients overcome their greatest communication challenges. 
    Favorite Chicago spot: Any of the parks that line the coast of the lake. 
    Most unusual job: Ride operator at Six Flags: Great America. I operated the Viper wooden rollercoaster. 

  • Naz Larya UX Strategist

    Naz, a UX Strategist at One North, is responsible for analyzing user and business goals to create empathetic and useable interfaces, making people's lives a little more fun and efficient. As a creative problem solver and attentive listener, she is curious about how she can leverage insights from data and users to craft meaningful interactions and defend her design decisions.  
    Last thing you geeked out about? It's a tie between playing Dungeons and Dragons at DragonCon in Atlanta and building my own Hackintosh for the first time. 
    Favorite Chicago spot? Top of the slide at Maggie Daley Park.

  • Brett Gibson Front-End Developer

    Brett is a Front-End Developer at One North. His focus is on building the front-end of the website with modern web technologies and frameworks, and his design background helps ensure a consistent, polished look on every client project.

    Most embarrassing moment: Peeing my pants in front of class in 2nd grade was a pretty jarring moment. Thankfully we moved the next year, and I was able to shed that reputation as the pee-your-pants kid.

    Favorite vending machine snack: Twix (no brainer). Or a Snickers Ice Cream bar if there’s a nearby freezer.

  • Paul Evangelista Associate Creative Director

    As an Associate Creative Director, Paul creates sophisticated and dynamic design work for our clients and ensures our design solutions solve both user and business goals. He applies his skill set in visual design, motion graphics, photography, and front-end development to help bring creative concepts to life.

    Favorite hobby: You will usually find me riding my Royal Enfield Continental GT 650 around the city or possibly at your friend’s wedding when I moonlight as a photographer.

    A fun fact: When I really need to power through and get stuff done, I fire up my favorite playlist, and the first song that sets the mood is “Sicko Mode” by Travis Scott (ft. Drake).

  • Breanne Hamilton Senior UX Strategist

    Breanne, a Senior UX Strategist at One North, drives a collaborative and user-centered approach to ensure clients are solving the right problems during the discover, define, and design phases of a project. She specializes in the co-creation process and ensures our solutions intersect end user needs and clients’ business objectives.

    Fun fact? I love New Zealand so much that I decided to learn how to play rugby and ended up being a rookie on Ohio State’s women’s rugby team during my last year at OSU.

    Something random? I once went white water rafting with a guide who thought it would be a good idea to switch places with me. I had to navigate the boat through a class IV rapid with 3 seconds of training and luckily, everyone survived!

  • Alexandra Druck Writer

    As a Writer at One North, Alexandra helps brands communicate with their audiences through the power of storytelling. Her experience includes award-winning video production work for major media brands, and writing on behalf of influential political movements. Previously, she was an Associate Producer for History Channel in NYC before moving to Chicago to work with organizations on membership outreach and campaign messaging.

    Favorite Color? Purple

    Favorite movie quote? Doc Brown in Back to the Future, "Roads? Where we're going, we dont need roads."

Meet Technology

Building lasting foundations. Designing ecosystems. Protecting your assets.

One North Interactive 
222 North LaSalle St, #1500
Chicago, IL 60601

+1 312.469.1740