Digital Strategy

As a Technical Strategist with One North's Digital Strategy team, Pete serves as a key technology consultant for clients. He partners with clients in both Marketing and IT to assess, advise and plan technology selection, integrations and ecosystems. His close attention to the ever-changing technology landscape helps him stay on top of the latest trends and approaches that affect professional services organizations.

• Favorite color:  #cd1922 
• What you wanted to be when you were little: An astronaut

As the Managing Director of Strategic Accounts at One North, Sarah consults with clients on the creation and execution of strategic programs to enhance their marketing, business development and knowledge management goals. Her expertise lies in understanding the role that digital plays in supporting these efforts. Sarah immerses herself in each of her clients’ unique business landscapes and develops a deep appreciation for their objectives and challenges. She seeks to establish long-term goals and short-term solutions with connected measurement strategies, and provides support for complex internal communications.

• Favorite color: When I was a little kid and people asked me my favorite color, I’d say, “Rainbow.”
• Last thing you geeked-out about: I like strategy and logic puzzles and games. A lot. I used to do LSAT questions for fun while my husband was studying for the Bar.

As a Senior Digital Strategist, Cathy partners with our clients to create and execute long-term digital strategy programs. Her background in User Experience design drives her to stay close to the needs and behaviors of target audiences through user research and testing. Cathy brings new ideas and data-driven insights to the strategic marketing programs she helps create and execute.

• Favorite hobby: I love to run for fun. I try to run at least 3 miles in every city I visit.
• Creative interests: I recently completed a full-stack design program where I had the opportunity to create functional prototypes for Chicago-based startups.

As a Data Strategist at One North, Ben supports clients by applying a strong data focus to marketing initiatives across channels and tools. Digital Marketing tools produce vast quantities of raw data, but often little direction on how to apply it to an effective digital strategy. Ben partners with our clients to streamline and optimize this process. He starts by gaining an understanding of each client’s unique goals and tactics, and guides them toward a strategic analytics program. He focuses on the creation of a meaningful feedback loop to help support and steer decision-making.

• Favorite vending machine snack: Snickers
• Most embarrassing moment: Accidentally walking into the same section of the revolving door with the restaurant hostess as she led us to the patio.

Kalev Peekna is the Chief Strategist at One North, leading the Digital Strategy team. He brings a cross-platform, user-focused approach to innovations in brand development, design, data analysis and technology, and helps clients apply those innovations to their strategic aims.

• If I were a vegetable: I would be broccoli. Because I have always wanted someone to call me “cruciferous.” 
• Most unusual job: Cocktail bartender at a Cabaret