Digital Strategy

Uncovering insights. Paving the road. Improving the standard. We design a plan for the present and future of your digital.

Our team applies our deep knowledge of professional services organizations, the digital landscape and your business needs to develop a multi-year digital strategy that grows and evolves to meet your business, brand and client needs.

There are a lot of technology options out there, and we believe it’s our duty to empower you to select the best digital mix for your firm’s needs. We create a thoughtful plan on how to not only choose, but use the technology to solve your business’s challenges.

Digital was designed to evolve, so we apply a structured approach for the ongoing analysis of your assets. Using data, insights and a little intuition, we make informed updates and enhancements to ensure your digital evolves, performs and delivers results over time.

Meet the Team

  • Pete Amundson Technical Strategist

    As a Technical Strategist with One North's Digital Strategy team, Pete serves as a key technology consultant for clients. He partners with clients in both Marketing and IT to assess, advise and plan technology selection, integrations and ecosystems. His close attention to the ever-changing technology landscape helps him stay on top of the latest trends and approaches that affect professional services organizations.

    • Favorite color:  #cd1922 
    • What you wanted to be when you were little: An astronaut
  • Cathy Lynk Manager, Digital Strategy

    As Manager, Digital Strategy, Cathy partners with our clients to create and execute long-term digital strategy programs. Her background in User Experience design drives her to stay close to the needs and behaviors of target audiences through user research and testing. Cathy brings new ideas and data-driven insights to the strategic marketing programs she helps create and execute.

    • Favorite hobby: I love to run for fun. I try to run at least 3 miles in every city I visit.
    • Creative interests: I recently completed a full-stack design program where I had the opportunity to create functional prototypes for Chicago-based startups.
  • Ben Magnuson Manager, Data Strategy

    As Manager, Data Strategy at One North, Ben supports clients by applying a strong data focus to marketing initiatives across channels and tools. Digital Marketing tools produce vast quantities of raw data, but often little direction on how to apply it to an effective digital strategy. Ben partners with our clients to streamline and optimize this process. He starts by gaining an understanding of each client’s unique goals and tactics, and guides them toward a strategic analytics program. He focuses on the creation of a meaningful feedback loop to help support and steer decision-making.

    • Favorite vending machine snack: Snickers
    • Most embarrassing moment: Accidentally walking into the same section of the revolving door with the restaurant hostess as she led us to the patio.
  • Kalev Peekna Managing Director, Chief Strategist

    Kalev Peekna is the Chief Strategist at One North, leading the Digital Strategy team. He brings a cross-platform, user-focused approach to innovations in brand development, design, data analysis and technology, and helps clients apply those innovations to their strategic aims.

    • If I were a vegetable: I would be broccoli. Because I have always wanted someone to call me “cruciferous.” 
    • Most unusual job: Cocktail bartender at a Cabaret
  • Samit Sheth Data Strategist

    As a Data Strategist at One North, Samit helps organizations more effectively use their data to transform their digital capabilities and improve decision-making by understanding client’s goals, providing valuable insights and assisting them in building out a data program. With over seven years of experience working in data and analytics, Sam brings passion and enthusiasm for the world of data visualization and storytelling.

    Fun fact: I hosted a Game of Thrones podcast and wrote blog posts with individual episode recaps that were read by, on average, a few hundred people!

    Favorite hobby: I’m a diehard sports fan (Michigan football/basketball), a political junkie, a TV connoisseur, and a dancer (I was on a hip-hop team and bhangra team at U of M for 4 years each). 

Meet Experience Design

Building sticky brands. Creating thoughtful design. Delighting your most important users.

One North Interactive 
222 North LaSalle St, #1500
Chicago, IL 60601

+1 312.469.1740