Establishing a Targeted Sub-Brand to Reach Emerging Companies
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The Situation

Latham & Watkins - a global law firm with more than 2,400 lawyers in offices located in Asia, Europe, the Middle East and the United States - was looking to create a brand extension tailored specifically to its Emerging Companies audience. Knowing the transformative and forward-leaning nature of this market, and the specialized practice set the firm had assembled to serve it, Latham wanted to develop a sub-brand that would communicate its dedication to guiding these growth-stage businesses as they strategically scale.

The Strategy

One North conducted internal and external research to get to the core of Latham’s expertise, network and experience in the space. This research inspired the LathamDrive name and brand story, and a robust identity system was developed to support both.

The Results

LathamDrive provides entrepreneurs the tools and expertise they need to help their businesses maintain momentum. The minisite is designed and architected to guide users through every vital stage of growth – from formation to IPO, and everything in between.

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The Services

  • Brand Research & Strategy
  • UX Strategy & Design
  • Visual & Interaction Design
  • Web Development

Burns & McDonnell

Learn how One North enabled Burns & McDonnell’s digital properties to work harder at generating awareness and leads.

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