For over 130 years, Taft has served the legal needs of businesses worldwide. With more than 400 attorneys in 10 offices, the firm has experienced a period of strategic and rapid growth – its Chicago office alone has grown 37% since 2014. Taft was looking to build a digital platform to better support its current and future growth strategies, and position itself as a law firm on the rise.
One North worked with the Taft team to develop a thematic statement, “Raise your expectations,” that both embodies the firm’s commitment to excellence and also serves as an internal call to action. The sentiment influenced all aspects of the site, from the content and user experience, to the visual design and technology, which needed to be flexible enough to allow Taft ongoing autonomy to manage the look and feel.
Sticking to an aggressive 9-month timeline, One North built a site that will help Taft meet its goals for years to come. Every last detail contributes to the site’s storytelling approach, which comes alive through immersive video, interactive design, and intuitive, user-focused navigation. An emphasis on ease and accessibility of search enables visitors to quickly find exactly what they’re looking for, and a consistent experience across devices encourages them to keep coming back for more.
Built by One North on Keystone.Js
“Working with One North on this project was everything we hoped for in a website redesign experience: timely communication, strategic advice, steadfast adherence to our goals and even some good fun along the way.”
Learn how One North helped Plante Moran reinvent its digital brand presence, visual expression system and technology infrastructure.