One North is multi- and inter-disciplinary; we don't shy away from the complex. We are driven, humble and pragmatic visionaries invested in improving your entire organization. And we are in it for the long haul, focused on outcomes and fueled by an insatiable desire to drive change.
leading brands we're currently helping to transform through digital
percent of clients we’ve worked with for over 5 years
percent of clients for which we provide managed hosting services
innovative minds on our team
percent of employees who have worked with us for 3 years or longer
number of years we've been in the business of creating extra-ordinary digital brand experiences
Our clients say they couldn’t imagine going through a digital transformation with anyone else, and we never want them to have to. We bring our specialized expertise to legal, consulting, engineering, accounting and investment banking clients.
The digital landscape is constantly evolving, and the digital tools that our clients use to power their efforts need to change and grow along with it. To ensure we are guiding the technical evolution of our clients, we partner with best-in-breed organizations and build on top-notch technologies.
John Simpson is one of One North’s founders and serves as the Chief Executive Officer. For more than 20 years, John has been helping professional services marketers engage with their clients and grow their organizations through brand-based digital marketing experiences. He is a frequent author and speaker as it relates to relationship development, digital strategy and marketing innovation. John received his bachelor's degree in economics and neuropsychology from Vanderbilt University and his MBA in marketing, strategy and finance from the Northwestern University Kellogg School of Management.
Jeff Hirner is one of One North’s founders and serves as the Chief Operating Officer. He’s responsible for running the day-to-day operations of One North’s projects and ensuring each client engagement is a success. Working with a team of more than 80 employees, Jeff oversees the creation and implementation of extraordinary digital experiences for our clients. Prior to the formation of One North, Jeff was the Senior Director of Services and Support and a member of the Senior Management Team at Hubbard One. He has also worked as an architect and a senior consultant in the financial services segment at Accenture. Jeff holds a degree in operations management from Marquette University and a J.D. from the Loyola Chicago School of Law.
Jen Frost is Managing Director of Marketing at One North. She works closely with the Digital Strategy, Experience Design and Technology teams to develop and enhance One North client communication and exterior messaging strategy. In addition, she provides general marketing direction for One North and promotes internal culture. Previously, she worked at Hubbard One as Director of Marketing and, prior to that, an Account Director working with law firm clients in New York, Seattle, San Francisco and the UK. Jen has also acted as an Associate Director at Digitas, focused on supporting the interactive marketing initiatives at Allstate Insurance. Jen holds a bachelor’s degree from Syracuse University and a Masters in Integrated Marketing Communications from Northwestern University.
Ryan is Managing Director of Technology at One North. He is responsible for overseeing One North’s strategy related to technical applications, systems and client implementations. Ryan has more than 15 years of experience architecting, designing and managing technology teams. He and the rest of the technology team offer unique solutions and open up new possibilities for marketing and business development professionals. Ryan has a degree in computer science from Northwestern University and got his start at Accenture Technology Labs, where he focused on emerging technologies.
Greg is One North’s Director of Digital Solutions for Financial Services. For more than 20 years, Greg has helped companies in financial services become market leaders in brand reputation, campaign execution effectiveness, differentiated omni-channel experiences and applied data analytics for marketing effectiveness. Greg has helped companies digitally transform the customer experience through user-centered design thinking (applying best practices across CX-UX-UI). With some prior work at a management consulting firm, Greg has also held marketing leadership roles directly for BMO Harris Bank, SunTrust, USAA, and 1st Source Bank, where he was recently CMO. Greg holds a bachelor’s degree in finance from the University of Texas and an MBA in marketing from the University of Toledo.
As Director, Digital Solutions, Health for One North, Tracy represents the voice and perspective of the digital healthcare ecosystem for the agency and collaborates with clients to help them create value through digital transformation. Tracy brings a unique 360-degree perspective to the table; healthcare business acumen, marketing/brand strategy and first-hand clinical knowledge as a registered nurse. She is passionate about staying abreast of leading-edge digital trends, particularly as they relate to health and wellness. Tracy’s background includes agency, health services, and health-system leadership roles where she has facilitated strategies for brand platform development, brand-activating websites, apps, patient engagement platforms, and more. Tracy earned her bachelor’s degree in Nursing from Skidmore College where she also participated on swim team.
As Managing Director, Client Services for One North, Christie works with some of One North’s largest clients to find the best and most effective interactive experiences to help them communicate with their audiences. Ensuring the use of advanced practices and lessons learned from previous engagements, she leads her team to develop a project plan based on both an established timeline and budget. A creative, client-driven and IT-focused manager with over 12 years of experience in project management and client consulting, she has previously worked for both Thomson Reuters and Hubbard One. She graduated with a BA in Economics and Political Science from UMass Amherst.
As the Managing Director of Strategic Accounts at One North, Sarah consults with clients on the creation and execution of strategic programs to enhance their marketing, business development and knowledge management goals. Her expertise lies in understanding the role that digital plays in supporting these efforts. Sarah immerses herself in each of her clients’ unique business landscapes and develops a deep appreciation for their objectives and challenges. She seeks to establish long-term goals and short-term solutions with connected measurement strategies, and provides support for complex internal communications. Sarah previously led the Digital Strategy team and the UX/Strategy practice at One North. She received her Bachelor’s of Science in Rhetoric at Bates College.
As Managing Director of Business Development, Dawn leads One North’s business development team to nurture relationships and direct sales efforts. Her background in account management aids in her ability to ensure the best experiences for One North's clients and prospects, as well as coordinate project delivery and services. Highly empathetic, Dawn understands the importance of active listening and leveraging her experience as a means to seek the best solution for her clients. She holds a BA in communications and business administration from the University of Iowa.
As Managing Director of Client Development, Bill works with professional services organizations to elevate all aspects of their business – from Marketing and Information Technology to Recruitment, Human Resources and everything in between. Bill empowers clients to leverage digital to improve their internal business practices, bolster their marketing efforts, attract and retain all key audiences, and, ultimately, reach their business objectives. With 20 years of client service experience, Bill has an adept and deep understanding of client needs and goals, and believes a company’s success is rooted in the success of its clients. Bill previously led Client Services at One North. He has also worked as an Account Executive for Hubbard One and an information technology consultant at both Accenture and BearingPoint. Bill graduated with a Bachelor of Science degree in Finance from Marquette University.
Kalev Peekna is the Chief Strategist at One North. He leads the Digital Strategy team, advising clients on the creation and execution of strategic programs to enhance the use of digital for their marketing, business development and knowledge management goals. Kalev brings a cross-platform, user-focused approach to innovations in brand development, design, data analysis and technology, and helps clients apply those innovations to their strategic aims. Previously, Kalev led the UX/Strategy practice at One North. Kalev earned his bachelor’s degree from Brown University. He holds master’s degrees from the University of Chicago and Cambridge University, where he studied as Fulbright Scholar.
As Managing Director of Brand and Experience Design, Ryan Schulz is responsible for making sure clients’ true character is represented in everything his team does: messaging, brand, user experience, visual design and front-end experiences. With more than 15 years in brand consulting, he helps clients break through the sea of sameness that plagues the world of professional services. Previously, Ryan served as Vice President of Marketing and Communications for Vosges Haut-Chocolat and also as Director of Brand and Communications Strategy at VSA Partners. Ryan has a B.A. in English Literature and a Minor in Creative Writing from Taylor University.
Our teams are specialized, but their lines are intentionally blurred. Each discipline bleeds into the next, providing perspective, informing strategies and sparking constant momentum.