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Optimization & Insights

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We find inspiration in data and research. We can create opportunities for growth by understanding and predicting customer needs. The strategic use of data allows for more personalized digital experiences, robust dashboards and refined testing programs. Our goal is to understand what works for our clients so that you can continually evolve over time.

User Research

Our design process is grounded in research. We help you explore solutions from the user’s perspective to generate new ideas, ensure we’re solving the right problems, evaluate usability, and provide segmentation and trend insights.

Data Strategy

Modern marketing requires insightful and accessible data to run its diverse array of digital tactics. We help marketers make sense of their data through KPI and measurement strategy, reporting design, and analysis, while helping put it to use by developing strategy for advanced techniques, such as personalization and A/B testing.

BI & Reporting

There is more data than ever, but, to many, it is just as inaccessible as before. Our group of technologists and strategists help bring reporting to life through simplifying data connections and architecture and designing dashboards and reporting systems that speak to any audience in the organization.

Marketing Optimization

In a world where change is the only true constant, marketers need strategies focused on continuous, data-driven improvement. We partner with clients to define KPIs, align campaigns and tactics, and integrate advanced optimization techniques like personalization and A/B testing.

 

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