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Do you need in-house marketers, freelancers, an ad agency—or all three?

by John Simpson September 28, 2020

Chances are, your team today looks a little different than it did six months ago. You may also have had to optimize or reduce your budget. At the very least, you’re likely being tasked with efforts you hadn’t anticipated when initially planning for 2020.

Working with leaner budgets and teams can make reaching your audiences in the ways they now expect much more challenging (though no less important). Many marketing executives are left wondering how best to support their existing team as they operate in this new normal–with a full-time, in-house hire; a freelancer; or an agency partner.

I recently chatted with Built In Chicago to discuss how, in the current landscape, it often makes a lot of sense to do all three. Check out the full article for the pros and cons to consider if you want to build a marketing team ready for whatever’s next.


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John Simpson
Chief Executive Officer

At the time of publishing, John was Chief Executive Officer at One North.