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Do you need in-house marketers, freelancers, an ad agency—or all three?

by John Simpson September 28, 2020

Chances are, your team today looks a little different than it did six months ago. You may also have had to optimize or reduce your budget. At the very least, you’re likely being tasked with efforts you hadn’t anticipated when initially planning for 2020.

Working with leaner budgets and teams can make reaching your audiences in the ways they now expect much more challenging (though no less important). Many marketing executives are left wondering how best to support their existing team as they operate in this new normal–with a full-time, in-house hire; a freelancer; or an agency partner.

I recently chatted with Built In Chicago to discuss how, in the current landscape, it often makes a lot of sense to do all three. Check out the full article for the pros and cons to consider if you want to build a marketing team ready for whatever’s next.


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John Simpson

John Simpson is one of One North’s founders and serves as the Chief Executive Officer. For more than 20 years, John has been helping professional services marketers engage with their clients and grow their organizations through brand-based digital marketing experiences. He is a frequent author and speaker as it relates to relationship development, digital strategy and marketing innovation.

Favorite season: Summer. Summer makes everyone feel like a kid again.

Super power: Positivity. A psychology professor once told me that humans are predisposed to be positive. His logic was that the caveman faced so many challenges – sabre tooth tigers, starvation, cold weather, disease – that they had to be positive just to survive until the next day. I can’t say whether or not this theory has scientific merit, but it’s good enough for me!

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