Intelligence That Works podcast: Digital marketing in the current environment
Two things have become clear this year. First, digital has never been more critical to connecting with your audiences in the ways that they want and expect than it is today. Additionally, audiences have never been more invested in what you stand for–and how that shows up in what you do, not just what you say.
A strong brand platform gets to the core essence of your identity–who you are, why you exist and how you position yourself in the market. It is the foundation of any successful digital strategy. To build a winning digital strategy, you must first understand who you’re trying to target, investigate and analyze their expectations, and then design experiences that provide the interaction and value that they require. Then, you lather, rinse and repeat … or measure, analyze and optimize!
We recently had a great discussion on the Intelligence That Works podcast around digital marketing in the current environment. We explored how businesses can build a dynamic, brand-led digital strategy designed to guide their digital properties, and their organization, into the future.
In the episode, we dive deeper into:
- The benefits of beginning with a strong brand platform
- The importance of taking an outward focus during the discovery process
- Why it’s critical to have an aspirational mindset
- How to position your assets for continuous improvement
- Tips for improving collaboration in a remote context
Kalev Peekna is the Chief Strategist at One North, leading the Digital Strategy team. He brings a cross-platform, user-focused approach to innovations in brand development, design, data analysis and technology, and helps clients apply those innovations to their strategic aims.
If I were a vegetable: I would be broccoli. Because I have always wanted someone to call me “cruciferous.”
Most unusual job: Cocktail bartender at a Cabaret
Named as one of Consulting magazine’s “Global Leaders in Consulting,” Phil Rowley is a client-centric senior executive who has built successful teams across a variety of enterprises and disciplines over several decades.
As BRG’s executive director and chief revenue officer, he is passionate about the convergence of sales, marketing, and business development. He currently focuses on enhancing and empowering client success and sales enablement teams and their respective skills.