Redesigned digital handbook empowers homeless youth to explore legal rights
In partnership with Baker McKenzie, digital agency One North recreates interactive website to navigate struggles of homelessness, shed light on path toward self-sufficiency
CHICAGO – April 19, 2018 – Digital agency One North announced today the relaunch of the website for Baker McKenzie’s Homeless Youth Handbook, a pro bono project led by the law firm to help homeless youth better understand their legal rights. The website-based guide is designed to empower children and teens experiencing homelessness with state-specific guidance in a youth-friendly, easy to understand layout. The guide is also meant to be used by volunteer lawyers and other professionals who provide assistance to homeless youth.
“Homeless youth face many legal challenges and have limited access to resources,” said Angela Vigil, Partner and Executive Director of Baker McKenzie’s Pro Bono Practice. “Thanks to the efforts of One North’s digital team, our Homeless Youth Handbook website makes it easy for young people, and the advocates serving them, to find the answers they are looking for, whether searching on a mobile device or desktop computer. We are grateful for One North’s partnership in and dedication to this incredibly important work on behalf of homeless youth.”
The website’s eye-catching colors, unique fonts and artwork from children in foster care welcome its target audience – homeless youth and teenagers – to explore their rights. The “HYH” logo draws on font “Gilbert” – in memory of LGBTQ rights activist Gilbert Baker, who created the rainbow flag – to symbolize diversity and inclusion. The website’s quick loading time from either a mobile phone or desktop that has slow connectivity ensures users can reach the site from anywhere.
“The Homeless Youth Handbook is a great example of how professional services firms can leverage technology to encourage a connection between its highly skilled people and an underserved audience,” said One North CEO John Simpson. “It’s our hope that the user-friendly experience we created will further empower at-risk youth to find support and stability.”
Colorful, user-friendly guide plans to expand
The handbook’s homepage lists all available states and allows visitors, from at-risk youth to social advocates, to select their state of interest. Baker McKenzie partners with lawyers and in-house counsel at large corporations to tailor information for each state, providing the end-user with state-specific and federal rights and resources on targeted issues.
Inside each handbook, visitors can use word clouds to search for frequently requested information and informed responses to pressing questions. The synonym search feature allows easy access to information using common language, which is especially helpful for those unfamiliar with legal-specific terms or phrases. For example, users who search for “college” in the Florida handbook will find information on the state’s Postsecondary Education Services and Support program.
Baker McKenzie plans to expand the Homeless Youth Handbook across the United States, as well as internationally. The legal resource is currently available for Florida, Illinois, Minnesota, New York, Texas and Washington. There are four additional handbooks in various stages of production for California, Indiana, New Jersey and Washington DC. All handbooks can be accessed from HomelessYouth.org.
About One North
One North is a digital agency that partners exclusively with professional services organizations to create interactive platforms that enhance the client experience, drive new business and attract top talent. The agency specializes in brand, digital strategy, experience design, technology and managed hosting, and has deep expertise within the legal, consulting, finance, accounting, engineering and construction industries. Nearly 100 curious and passionate professionals collaborate to produce award-winning digital solutions that inspire, perform and endure. For more information, visit www.onenorth.com or connect on LinkedIn, Facebook and Twitter.
About Baker McKenzie
Baker McKenzie helps clients overcome the challenges of competing in the global economy. We solve complex legal problems across borders and practice areas. Our unique culture, developed over 65 years, enables our 13,000 people to understand local markets and navigate multiple jurisdictions, working together as trusted colleagues and friends to instill confidence in our clients. (www.bakermckenzie.com)
As Head of Marketing Communications, Tanya helps connect One North’s clients and prospects with the most innovative digital strategies, trends and thought leaders. Responsible for leading all editorial, content marketing and PR initiatives, she ensures the successful delivery of One North’s message by reinforcing the agency’s deep industry knowledge and vertical expertise.
If I were a vegetable: I’d definitely be Zucchini – but only if it were fried.
Superpower I wish I had: I’ve always wanted to be a mind reader. I’m naturally curious … and an eavesdropper!