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Digital marketing has driven many organizations to shift their focus from brand building to brand activation. However, with so many changes in privacy and analytics, relying on performance marketing alone will no longer drive desired results.

On Tuesday, September 26th, join Kevin Leahy, One North’s Senior Director of Content and Brand Strategy, as he discusses how brands can embrace the basics of brand strategy to achieve long-term brand success and drive ROI.

In this session, Kevin will touch on:

  • The latest findings on marketing and advertising effectiveness—and some emerging areas of dissent
  • How brands can best position themselves for future demand while meeting short-term goals
  • Practical advice on budgeting for growth

As Senior Director of Content and Brand Strategy, Kevin helps brands communicate with authenticity, clarity and distinction. He brings an interdisciplinary perspective to content, having served previously as Strategy Director and Creative Director at other agencies. From naming and taglines to strategic narratives and long-form content, his work includes cross-platform engagements for some of the world’s most successful brands.

Favorite Chicago spot: The Museum of Science and Industry

Favorite breakfast food: Steak & Eggs

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