Digital marketing has driven many organizations to shift their focus from brand building to brand activation. However, with so many changes in privacy and analytics, relying on performance marketing alone will no longer drive desired results.
One North’s Senior Director of Content and Brand Strategy, Kevin Leahy, discusses how brands can embrace the basics of brand strategy to achieve long-term brand success and drive ROI in a recent #1NWebinar. This session focuses on the latest findings on marketing and advertising effectiveness, how brands can best position themselves for future demand while meeting short-term goals, and offers practical advice on budgeting for growth.
As Senior Director of Content and Brand Strategy, Kevin helps brands communicate with authenticity, clarity and distinction. He brings an interdisciplinary perspective to content, having served previously as Strategy Director and Creative Director at other agencies. From naming and taglines to strategic narratives and long-form content, his work includes cross-platform engagements for some of the world’s most successful brands.