#1NWebinar: From PSO to PSB – A new model for creating differentiated brand experiences
byKalev Peekna, Ryan Schulz
Unlike B2B or B2C peers, professional services organizations have a host of hurdles to overcome to successfully present a clear and cohesive brand story in a unique fashion. All too often, marketers find themselves stuck between building the firm brand or building practitioners’ brands.
This session, presented by Ryan Schulz and Kalev Peekna, examines how the use of an umbrella brand and supporting practice area marketing can help drive an integrated and powerful experience.
Kalev and Ryan use real examples to show how firms are using this approach to guide their content, thought leadership, events and digital strategies. The end result is a differentiated and memorable brand experience at every touchpoint.
Kalev Peekna is the Managing Director, Head of Practice at One North. He brings a cross-platform, user-focused approach to innovations in brand development, design, data analysis and technology, and helps clients apply those innovations to their strategic aims.
Ryan is the Executive Director at One North. He works closely with the managing director team to ensure that we are helping our clients fall in love with the future every single day.
