Working Smarter with Figma’s New Tools: Lessons from Config 2025
By Ashley Briggs
Figma
How Figma Buzz is Reshaping the Way Teams Create
Figma Buzz is more than a new feature. It is a new way of working. Built to make content and design truly collaborative, Buzz brings live copy editing, templated layouts, and scalable content creation directly into Figma.
Whether your team is building a marketing campaign, launching a product, or managing a high-volume content calendar, Buzz removes the need to switch between documents, decks, and design files. It creates a shared space where writing and visuals can happen together in real-time.
As a certified Figma Signature Service Partner, we’re excited to see how Buzz builds on the platform’s collaborative DNA, and even more excited to start putting it to work across our teams.
What Is Figma Buzz?
Buzz is Figma’s new content-first workspace that lives inside your design file. Instead of writing in one tool and designing in another, Buzz brings everything into one place. It allows teams to:
- Write, edit, and review content directly on the canvas.
- Create flexible templates with editable fields that anyone can use.
- Scale content across formats and channels.
- Collaborate in context without file confusion or versioning issues.
Buzz is for teams who need to move quickly and stay aligned while producing consistent, high-quality content.
How We Used Buzz for The Assembly
At our annual event, The Assembly, we used Buzz to manage a full suite of visual content. This included social media posts. Before the event, we created template designs using placeholder content. During the event, our team was able to provide real-time, polished updates. Everything was built and managed in one shared file.
Buzz helped us:
- Centralize content and visuals in one place.
- Empower non-designers to update content without needing to ask for file access or help.
- Respond quickly to last-minute changes and real-time needs.
- Maintain brand consistency across all channels and contributors.
Where Buzz Really Helps
Buzz works far beyond event content or social templates. We see real potential across:
- Campaign toolkits that need to be reused by multiple teams.
- Product launches that evolve quickly and need visual and verbal updates together.
- Marketing teams that want to streamline reviews and reduce back-and-forth.
- Internal teams with limited design resources that need branded, editable content.
How We’ll Use It Going Forward
Buzz fits right into the kind of work we do every day. Whether we are supporting event design or developing high-volume social content systems, it gives our Agency and scaled Studio teams new ways to move faster, stay aligned, and keep everything on brand, even as content needs grow more complex.
Why It Matters
Creative work today moves fast. It involves many people across different functions. Buzz makes collaboration easier by keeping everyone in the same file and working toward the same goal. Instead of cumbersome Brand Guides and long email chains, you get a single source of truth that is visual, editable, and accessible.
Final Takeaway
If your team creates content that is visual, frequent, or created by multiple people, Figma Buzz can simplify your process. It has already changed how we work. We are excited to keep exploring what it can do next.
Photo Credit: Charles Deluvio | Unsplash
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Michael Brown
Creative Director
As Creative Director at One North, Michael helps people clarify their problems and then dream up viable solutions, guiding them toward what’s next. Working with a team of creatives, he oversees the development and implementation of our projects to make sure every element aligns with our goals and is brought to life as intended.
