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Digital Asset Management
4 min

Important Considerations and Goals to Keep in Mind When Selecting a Digital Asset Management Tool

by Jennifer Lill March 6, 2024

As businesses increasingly rely on digital assets to drive their operations and engage with customers, the effective management of these assets becomes crucial for success.

In this post, we will explore the benefits and challenges of implementing a Digital Asset Management (DAM) tool, discuss key considerations for selecting the right solution, and highlight automation opportunities and best practices for a successful implementation.

Whether you are a marketing professional looking to streamline your asset workflows or an IT manager seeking to enhance data governance, the following will provide valuable insights to guide your decision-making process.

Defining Goals

The overall goal in the implementation of a digital asset management system is to have a centralized repository for all digital assets, making it easy to locate, access, and manage them efficiently. However, there are several other goals to consider as well:

  • Integrations with Existing Systems: One of the most important aspects of any DAM tool is its ability to integrate with other systems used within the organization, such as content management systems, marketing automation tools, and existing project management platforms. This integration aims to streamline workflows and improve operational efficiency.
  • Improved Searchability: The DAM tool should enhance the ability to search for assets using metadata, keywords, and filters, making it easier for users to find the assets they need. This should be implemented only after a taxonomy architecture plan is solidified.
  • Streamlined Sharing: The DAM tool should facilitate seamless sharing and collaboration among team members, including the existing ticketing system, enabling efficient workflows, and reducing the duplication of efforts.
  • Increased Productivity: The DAM tool should help streamline asset management processes that save time and effort—reducing manual tasks and enabling users to quickly locate and retrieve assets.
  • Analytics and Reporting: The DAM tool should offer insights and analytics on asset usage, user behavior, and performance metrics, enabling data-driven decision-making and optimization of asset management strategies. These types of decisions can include determining enhancement utilization as well as storage capabilities and monitoring.

Firstly, an organization needs to do a robust audit of their current-state asset management needs, along with their goals, to determine the best tool for implementation. Once the appropriate tool has been selected, the implementation planning can begin. This will set up the DAM tool integration project for long-lasting and impactful success.

  • User Adoption: Resistance to change and lack of user adoption can hinder the successful implementation of a DAM tool. If employees are not properly trained or do not see the value in using the system, they may revert to old habits or find workarounds, undermining the effectiveness of the DAM.
  • Version Control: The DAM tool should provide version control capabilities, allowing users to keep track of different versions of assets and easily access the most up-to-date versions. This should be an integral part of any organization’s asset governance plan and strictly enforced to ensure effectiveness.
  • Ensure Security: Implementing a DAM tool should enhance security measures, ensuring that only authorized users have access to specific assets and maintaining control over intellectual property.
  • Scalability & Strategy: The DAM tool should be scalable to accommodate the organization’s growing needs and future technologies, ensuring a long-term solution that can adapt to changing requirements based on market trends.
Automation Opportunities

In a DAM tool, several aspects can be automated, saving your organization valuable time while freeing up internal resources for more creative tasks.

  • Enhanced Consistency: With a well-maintained DAM, organizations can automatically ensure that all users have access to the latest approved assets, maintaining brand consistency across various channels and touchpoints. This makes future updates to the organization’s brand identity a breeze.
  • Metadata Management: Automation can help in extracting and organizing metadata from files, such as tags, keywords, descriptions, and copyright information.
  • File Ingestion and Organization: The process of uploading and ingesting files into the DAM system saves time and effort through automation. A DAM can also assist in organizing and categorizing files based on predefined rules or machine learning algorithms.
  • File Conversion: Most DAM tools can handle the conversion of files into different formats, ensuring compatibility and accessibility across various devices and platforms.
  • Workflow: Streamlining approval processes, notifications, and task assignments, improving efficiency, and reducing manual intervention are all major optimizations a DAM can provide to workflows.
  • Search and Retrieval: Depending on the tool you choose, a major benefit can be enhanced search capabilities through the DAM automatically analyzing and tagging files, making it easier to find specific assets quickly.
  • Rights Management: A DAM can manage copyright, licensing, and usage rights associated with digital assets, ensuring compliance, and avoiding legal issues.
Best Practices

Lastly, there are a few critical best practices to follow that maximize the utilization of your digital asset management tool to its full potential and ensure that its adoption is facilitated throughout the organization.

  • Taxonomy & Metadata: Use a well-thought-out taxonomy system for naming assets and assign relevant metadata to your assets, such as keywords, descriptions, and categories. This will help with searchability, filtering, and, later, reporting.
  • Quality Control: Set permissions and access levels for different users or groups to ensure that only authorized individuals can view, edit, or download specific assets.
  • Collaboration: Utilize features that allow for collaboration and streamline workflows, such as approval processes, notifications, and task assignments.
  • Training: Provide training and documentation for users to ensure they understand how to use the system effectively and follow best practices.

With thoughtful leadership and careful planning, the digital asset management tool can be an integral part of any organization’s workflow, offering the ability to utilize its many features for enhanced productivity.


For more information and insights into digital asset management tools, get in touch with a One North expert by clicking the button below.

Photo Credit: Steve Johnson | Unsplash

Jennifer Lill
Lead Technology Strategist

Jennifer is an accomplished strategy professional, passionate about problem-solving and human-centered innovation. With a background in CX, marketing technology, and a master’s degree in education, Jenn has honed her skills in developing cutting-edge solutions for complex technical challenges. She is exceptionally talented in facilitating change management, stakeholder education, and creating scalable growth strategies for her clients.