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One North employees named 2018 Most Valuable Professionals (MVP) by Sitecore

by Tanya Lord February 6, 2018

Elite distinctions awarded for exceptional online and offline contributions to the Sitecore community


CHICAGO, IL (February 6, 2018) One North, a digital agency for professional services organizations, announced Ethel Crosby, Director of Technology Operations & Offerings, and Mike Skutta, Architect, have been named “Most Valuable Professionals (MVP)” by Sitecore, a global leader in experience management software. Crosby was recognized with the new Ambassador award, while Skutta received his Technology MVP title for the third year in a row.

One North, a Sitecore Platinum Implementation Partner, also recently released its Sitecore for PSO offering, a custom experience designed for professional services organizations to get the most out of their Sitecore investment.

“Both Crosby and Skutta were significant contributors to the creation of our Sitecore for PSO offering,” said John Simpson, CEO at One North. “The Sitecore MVP honor demonstrates that One North has both a depth of technology understanding and the marketing acumen to help our clients get the most business value out of Sitecore’s robust features.

In addition to guiding the creation of Sitecore for PSO, Crosby is responsible for the management and execution of leading digital technology solutions and product management, continuously identifying new strategic technology opportunities for One North and its clients.

Skutta’s leadership has helped solidify the agency’s position as a key player in the Sitecore community by developing and sharing new technology insights with the online community. He also serves as a mentor to One North’s Sitecore developers, educating and ensuring implementations are of the highest quality.

“Sitecore has an extensive ecosystem of professionals and experts who serve as a driving force behind thousands of successful Sitecore implementations taking place across the globe,” said Pieter Brinkman, Sitecore Senior Director of Technical Marketing. “Our MVPs are vital members of this ecosystem, and the Sitecore MVP Awards honor their substantial contribution to the community. Furthermore, Sitecore MVPs continue to raise the bar, as their willingness to share expertise and commitment to giving back to the Sitecore community is unmatched.”

MVP candidates are evaluated by a panel of Sitecore employees ranging from developers to members of the executive team. They are selected based on their mastery of Sitecore’s platform and ability to share knowledge with Sitecore partners, customers and prospects. Crosby is one of 63 Ambassadors and Skutta is one of 208 Technology MVP’s awarded this year.

For more on the MVP program, click here.

For more on Sitecore for PSO’s, click here.

About One North
One North is a digital agency that partners exclusively with professional services organizations to create interactive platforms that enhance the client experience, drive new business and attract top talent. The agency specializes in brand, digital strategy, experience design, technology and managed hosting, and has deep expertise within the legal, consulting, finance, accounting, engineering and construction industries. Nearly 100 curious and passionate professionals collaborate to produce award-winning digital solutions that inspire, perform and endure. For more information, visit or connect on LinkedIn, Facebook and Twitter.

About Sitecore
Sitecore is the global leader in experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands—including American Express, Carnival Cruise Lines, Dow Chemical, and L’Oréal—have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.

Tanya Lord
Director, Marketing

As Director, Marketing, Tanya helps connect One North’s clients and prospects with the most innovative digital strategies, trends and thought leaders.  Responsible for leading all editorial, sales enablement and PR initiatives, she ensures the successful delivery of One North’s message by reinforcing the agency’s deep industry knowledge and multidisciplinary expertise.

If I were a vegetable: I’d definitely be Zucchini – but only if it were fried.

Superpower I wish I had: I’ve always wanted to be a mind reader. I’m naturally curious … and an eavesdropper!