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Protect your company's brand with proactive cybersecurity measures

by Jeff Hirner September 6, 2017

Cybersecurity has never been more important, nor more difficult to manage. Its complex and rapidly advancing nature can cause insomnia for even the most digital-savvy executives. This includes a growing number of CMOs who, according to Gartner’s 2016-2017 CMO Spend Survey, are on track to spend more on technology this year than their CIO counterparts.

Cyberattacks can range from site defacement, in which hackers alter website copy, to DNS attacks, during which hackers flood domain-name systems and cause websites to crash. These assaults can have devastating consequences on the digital presence and integrity of a company — from damaging its brand reputation, to exposing sensitive data and blocking legitimate traffic to its website.

The truth is, there are no guaranteed ways to guard against these threats. In working with some of the world’s top professional services firms over the last 20 years, admittedly I’ve lost a few nights of sleep myself. However, along the way, I’ve also learned a few best practices to improve cybersecurity. Business leaders who plan proactively, engage the right people, implement new processes, employ the latest technology and continually review their security infrastructure will sleep better at night.


This article was originally published in the Daily Herald’s Business Ledger.

Jeff Hirner
Chief Operating Officer

Jeff Hirner is one of One North’s founders and serves as the Chief Operating Officer, responsible for running the day-to-day operations of One North’s projects and ensuring each client engagement is a success. A handler of all things green when it comes to One North, Jeff also admits to eating roughly 5-6 avocados a week.

Favorite movie: The Right Stuff

Super power: I am a stealth whistler. I can whistle without any visible indication that I’m actually whistling.