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The Assembly

Assembly 2026 — The Alchemy of Experience: Rooted in Humanity, Forged by Innovation

By Andrianna Peters
Generative Engine Optimization (GEO)

Measuring Trust, Not Traffic: How Brands Win When AI Chooses the Answers

By Jennifer Lill
Generative Engine Optimization (GEO)

Designing for Humans and Machines: The Two Internets We’re Building Now

By Jennifer Lill
Curved lines of blue and white string forming an abstract geometric pattern on a dark background.
Artificial Intelligence

Human-Centered AI: Lessons in Adoption and Empowerment

By Jennifer Lill, Lee Ackerman, Daniel Tardif
Artificial Intelligence

From Hype to Impact: Why Human-Centered AI Drives Lasting Innovation

By Kat Kollett, Lee Ackerman
The Assembly

The Assembly 2025—Odysseys: Navigating the Future with Enduring Strategies

By Meosha Bates
Figma

Working Smarter with Figma’s New Tools: Lessons from Config 2025

By Ashley Briggs
Config Keynote
Figma

Clearing the Way for Craft: Highlights from Config 2025

By Paul Evangelista
A sail boat
Design

Design Notes from The Assembly 2025

By Michael Brown
Figma

Taking Flight: Lessons Learned on Adopting Figma at United

By Jessica DeJong
Design

Cultivating Creativity: Digging Deeper to Understand Your Brand's Context

By Cassidy Day
Figma

Highlights from Figma Config 2024

By Paul Evangelista
The Assembly

The Assembly 2024—Chaos and Control: Through the Looking Glass of an Ever-Changing World

By Tanya Lord
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