Realizing the full potential of Sitecore to improve healthcare journeys
Wellstar, one of the largest and most integrated health systems in Georgia, needed an experienced Sitecore partner to optimize, operationalize and launch their website. One North’s holistic approach and cross-functional, multidisciplinary team empowered Wellstar’s Technology and Marketing teams to optimize their platform, take advantage of Sitecore’s advanced features and, ultimately, deliver an improved experience to patients, consumers and team members.
In an effort to achieve a high-performing and easy-to-maintain new Sitecore build—and position it for a successful launch—One North’s team of Sitecore developers, architects and hosting experts conducted a current situation audit. This detailed application and hosting audit reviewed existing codebases and configuration, mapped Wellstar’s MarTech ecosystem and identified technical debt. The results surfaced performance and application architecture modifications needed before launch. A full issue matrix prioritized issues according to risk and complexity, setting a plan and roadmap for mitigation.
With the audit complete, we then collaborated with Wellstar to create/refine a product backlog—which consisted of prioritized epics, features, user stories and tasks—established a scrum team and aligned on an agile sprint cadence to tackle the scrum events.
Wellstar assigned a product owner to build and manage the product backlog and help prioritize key deliverables. One North provided a team of developers to work through the enhancements and bug fixes, as well as a scrum master to help manage the teams’ workload and ensure all roadblocks were addressed quickly and efficiently. A total of 12 sprints were dedicated to preparing the Wellstar site for launch.
“One North truly operationalized our Sitecore platform. Their expertise, thought leadership, and pragmatic approach helped us eliminate roadblocks, pay down technical debt, and improve the experiences we deliver.”
A major goal of the partnership was to set the Wellstar team up for continued success. One North provided training to help ensure Wellstar’s internal development team was positioned to support the Sitecore platform moving forward. Additionally, Wellstar’s marketing team was given the tools to deliver tailored content at scale.