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The global pandemic has brought tremendous change to many markets and forced organizations to alter the way they communicate, collaborate and operate. Despite the ever-evolving environment, many businesses are finding new ways to serve their customers and continue providing value – giving them the edge they need to thrive in this new normal.

Looking for some inspiration to help you adjust or focus your own efforts? Join Jen Frost, Kalev Peekna and John Simpson as they discuss how stand-out organizations have been managing through the COVID-19 crisis. They highlight examples of exceptional communications, innovations, digital experiences and strategies that businesses across a variety of industries are using to move their businesses forward in 2020.

Jen Frost

Jen Frost is Managing Director of Marketing at One North. She works closely with the Digital Strategy, Experience Design and Technology teams to develop and enhance One North client communication and exterior messaging strategy. In addition, she provides general marketing direction for One North and promotes internal culture.

Favorite season: Fall is my favorite season. Probably because I used to live in Massachusetts, and it is just beautiful there in the Autumn.

Favorite Chicago spot: The Alfred Caldwell Lily Pool hidden in the middle of Lincoln Park.

Kalev Peekna

Kalev Peekna is the Chief Strategist at One North, leading the Digital Strategy team. He brings a cross-platform, user-focused approach to innovations in brand development, design, data analysis and technology, and helps clients apply those innovations to their strategic aims.

If I were a vegetable: I would be broccoli. Because I have always wanted someone to call me “cruciferous.”

Most unusual job: Cocktail bartender at a Cabaret

John Simpson

John Simpson is one of One North’s founders and serves as the Chief Executive Officer. For more than 20 years, John has been helping professional services marketers engage with their clients and grow their organizations through brand-based digital marketing experiences. He is a frequent author and speaker as it relates to relationship development, digital strategy and marketing innovation.

Favorite season: Summer. Summer makes everyone feel like a kid again.

Super power: Positivity. A psychology professor once told me that humans are predisposed to be positive. His logic was that the caveman faced so many challenges – sabre tooth tigers, starvation, cold weather, disease – that they had to be positive just to survive until the next day. I can’t say whether or not this theory has scientific merit, but it’s good enough for me!

Key Takeaways
  1. Speed & resiliency: those that are ahead are rethinking service delivery, refocusing content and providing guidance to their clients … fast.
  2. Connections & communications: what you communicate, and how you do it matters, especially now. Watch your tone and keep your content helpful, relevant and personalized.
  3. Innovation & purpose: leading businesses are finding new ways to show up in big ways for their customers.
  4. Expertise & information: with an influx of content making its way to your audiences, curating an information-rich, yet consumable experience is key.
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