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The Assembly

Assembly 2026 — The Alchemy of Experience: Rooted in Humanity, Forged by Innovation

By Andrianna Peters
Generative Engine Optimization (GEO)

Measuring Trust, Not Traffic: How Brands Win When AI Chooses the Answers

By Jennifer Lill
Generative Engine Optimization (GEO)

Designing for Humans and Machines: The Two Internets We’re Building Now

By Jennifer Lill
Abstract, dark blue architectural pattern showing the angled lines of a modern building facade with illuminated edges and repeating geometric shapes.
Content Architecture

When Technology Outpaces Organizational Adaptability: The Real Challenge of MarTech at Scale

By Hunter Trammell
Abstract fluid art with vibrant blue and orange swirls on a dark background
Sitecore

Introducing SitecoreAI: What Marketers Need to Know

By Pete Amundson
Sitecore

One North Named Sitecore Platinum Solution Partner

By Jen Frost
Digital Experiences

The Importance of Simplicity in Digital Experiences

By Erik Akers
Adobe

From Chaos to Context: Optimizing Content & Data for AI-Driven Personalization with Adobe Experience Platform

By Hunter Trammell
Mobile

The Future of Mobile Apps: 5 Trends Shaping Innovation (Part 2)

By Alan DeGuzman
Adobe

Simplifying Content Management with Adobe Experience Manager

By Hunter Trammell
Adobe

Beyond the Framework: Building Resilient Front-End Architectures for Adobe Experience Manager

By Hunter Trammell
Adobe

Adobe Experience Cloud: Adopting a Winning Philosophy

By Erik Akers
Strategy

Building a High-Performing Team: The Power of Collective Intelligence

By Matt Rogers
Sitecore

Sitecore’s Evolution: Key Takeaways from the 2024 Symposium

By Marcel Gruber
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