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The Assembly
Assembly 2026 — The Alchemy of Experience: Rooted in Humanity, Forged by Innovation
By
Andrianna Peters
Generative Engine Optimization (GEO)
Measuring Trust, Not Traffic: How Brands Win When AI Chooses the Answers
By
Jennifer Lill
Generative Engine Optimization (GEO)
Designing for Humans and Machines: The Two Internets We’re Building Now
By
Jennifer Lill
Content Architecture
When Technology Outpaces Organizational Adaptability: The Real Challenge of MarTech at Scale
By
Hunter Trammell
Sitecore
Introducing SitecoreAI: What Marketers Need to Know
By
Pete Amundson
Sitecore
One North Named Sitecore Platinum Solution Partner
By
Jen Frost
Digital Experiences
The Importance of Simplicity in Digital Experiences
By
Erik Akers
Adobe
From Chaos to Context: Optimizing Content & Data for AI-Driven Personalization with Adobe Experience Platform
By
Hunter Trammell
Mobile
The Future of Mobile Apps: 5 Trends Shaping Innovation (Part 2)
By
Alan DeGuzman
Adobe
Simplifying Content Management with Adobe Experience Manager
By
Hunter Trammell
Adobe
Beyond the Framework: Building Resilient Front-End Architectures for Adobe Experience Manager
By
Hunter Trammell
Adobe
Adobe Experience Cloud: Adopting a Winning Philosophy
By
Erik Akers
Strategy
Building a High-Performing Team: The Power of Collective Intelligence
By
Matt Rogers
Sitecore
Sitecore’s Evolution: Key Takeaways from the 2024 Symposium
By
Marcel Gruber
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